The Foundation

Built by Wilson Collective Group LLC

Wilson Collective Group LLC is the creative and strategic force behind VELVAIR. The company exists to build brands, support creatives, and develop ideas across fashion, media, design, and culture.

WCG focuses on helping projects grow with intention — combining storytelling, marketing, and creative direction to bring visions to life.

Wilson Collective Group Original represents the foundation of innovation and original thinking that powers every project under its umbrella.

“Building visions with intention.”

What We Do

Brand Development

From concept to identity, we build brands that resonate and endure.

Creative Direction

Visual storytelling and aesthetic development for projects with vision.

Fashion & Design

Garment development, collection curation, and design strategy.

Media & Culture

Content creation, cultural positioning, and community engagement.

Wilson Collective Group Original

Innovation • Intention • Identity